About us
Africell is a fast-growing mobile network operator with a pan-African footprint.
We provide fast and reliable services
Through a mix of voice and SMS products, data services, and Afrimoney (our mobile money platform), we help sub-Saharan Africa share in the extraordinary long-term benefits of digital connectivity.
Africell is a disruptor. We challenge inefficiency, embrace fresh thinking and deliver innovative products and services which make a practical difference to everyday people. Africell employs over 1,500 people in multiple countries and contributes indirectly to thousands more jobs. We have US ownership and are based in London, UK. Africell’s social impact, entrepreneurial spirit and transparent business activities make us the ideal mobile network provider for Africa’s future.
What we do
Voice & SMS
Africell’s voice and SMS services are among the best value in the market and are relied on by millions of people. Our handsets suit every customer type and can be used for voice, data and more.
Data
Data is the heartbeat of Africell’s network. We offer a range of internet services including ultrafast 4G and 5G connectivity defined by speed, reliability and value-for-money.
Mobile money
Through Afrimoney, mobile users can send money to others, pay bills, and transact with a range of other products and services – both at home and overseas.
Network Infrastructure
Africell owns and controls a big proportion of its own towers, giving us the flexibility to optimise coverage and position sites in a way that maximises usefulness and profitability.
Our approach
For twenty-five years, our operations have reflected a core vision and mission
Our vision
is to be a competitive and highly differentiated player in the African telecoms market, achieving growth and creating value as a result of carefully selected long-term investments and a strict focus on price, reliability and customer service.
Our mission
is to make a positive everyday difference to customers through the provision of affordable, accessible and good quality telecoms products and services – and thereby to create a wider social and economic benefit to the countries in which we operate.
Long-term commitment
Our ambition is to grow a stable, long-term business based on a deep understanding of and loyalty to the markets we operate in.
Entrepreneurial spirit
We take a nimble, innovative and open-minded approach to establishing coverage, bringing new products to market, and earning customer trust.
Community impact
We contribute to economic and social development by investing in infrastructure and advancing skills, technology and jobs.
People-focus
We have built a “brand for the people”, and we always seek to train, support and unlock the potential of our workforce.
Security and resilience
We work only with trusted and vetted international vendors to offer safe, secure and resilient telecommunications networks
Integrity and transparency
We deal fairly and ethically with all stakeholders: including customers, partners, employees and governments
Where we operate
Our footprint encompasses diverse and dynamic markets in west, central and southwest Africa.
Angola
DRC
The Gambia
Sierra Leone
Our story
Africell has a 25-year track record of growth, innovation and delivering outstanding telecommunications services across sub-Saharan Africa.
Leadership
Ziad Dalloul
CEO, President and Founder
Ziad Dalloul has spent more than 30 years setting up and managing successful telecoms projects, ranging from international communications companies to cellular operators and the building of fixed and mobile telecommunications infrastructure in Africa, the Middle East, the Gulf, and Eastern Europe. Ziad established Africell in 2001 and has engineering degrees from Boston University and Columbia University.
Magase Mogale
Executive Vice President
Magase Mogale has more than 17 years’ legal and investment experience, with particular expertise in corporate finance. As Executive Vice President, he oversees legal resources to accomplish the group’s goals, strategies and priorities. Magase started his career in South Africa, at Deneys Reitz Inc. (Norton Rose Fulbright) in 2008 and later moved to White & Case LLP in London. Magase joined Africell as Chief Legal Officer in 2020 and was named ‘In-House Market maker of the Year’ at the prestigious IFLR Africa Awards 2021.
Godfrey Efeurhobo
Chief Commercial Officer
Godfrey Efeurhobo joined Africell from Airtel Nigeria in 2022, where he was Chief Commercial Officer. As Chief Commercial Officer of Africell, Mr. Efeurhobo leads all aspects of commercial operations including marketing, sales and distribution, customer experience, regional operations and retail. Godfrey is a qualified Barrister and Solicitor of the Supreme Court of Nigeria.
J. Peter Pham
Non-Executive Director
Ambassador J. Peter Pham is a distinguished fellow at the Atlantic Council and former Director of the think tank’s Africa Center. Between 2018-21, Ambassador Pham was a senior US State Department official serving first as US Special Envoy for the Great Lakes Region, and then as US Special Envoy for the Sahel. Ambassador Pham is a globally regarded expert on African affairs and in 2015, the Regents of the Smithsonian Institution elected him to the Board of the National Museum of African Art, of which he served as vice-chair from 2016-21.
Robert Wexler
Non-Executive Director
Robert Wexler served as a Democratic Member of the United States Congress from 1997 to 2010, representing Florida’s 19th district in the House of Representatives. Upon retiring from Congress, he became President of the S. Daniel Abraham Center for Middle East Peace in Washington, D.C. Congressman Wexler was named one of the “50 Most Effective Legislators in Congress” by the influential magazine Congressional Quarterly.