Our approach
Africell operates in four distinctive and dynamic countries. Each has a unique history and its own traditions of artistic expression – including in visual arts, music, literature, film, gastronomy and more.
We work with local artists, creatives and cultural institutions to generate more visibility and better resources. We focus on helping to create or upgrade digital platforms; facilitating research and exchange; producing original and illuminating content; and broadening access to culture for those from marginalised communities.
Highlights
London Design Biennale 2023
Africell sponsored, produced and presented the DRC Pavilion at the 2023 London Design Biennale, attracting over 30,000 visitors and exposing the DRC National Museum to a global audience through paradigm-shifting virtual reality technology. June 2023
1-54 Contemporary African Art Fair
Africell sponsored the pavilion of MOVART, a Luanda-based gallery, which showcased photography by Angolan artist Alice Marcelino at the 1-54 Contemporary African Art Fair in London. October 2023
AKAA
Africell sponsored the Kinshasa-based Kub’Art Gallery at AKAA, a leading exhibition of contemporary African art, in Paris. October 2023
10A Art Space and Gallery
Africell opened ‘Galeria 10A’, a contemporary arts venue on the tenth floor of our Luanda office, dedicated to new work from up-and-coming Angolan and other African artists. October 2023
Africell x ANGOLA AIR artist residency
Africell inaugurated an artist residency programme through which artists from DRC, Gambia, Sierra Leone and Angola travel to Luanda for research, networking, and studio-time. April 2023
Youssou N’Dour concert
Africell hosts an annual concert and street party starring Youssou N’Dour – the legendary king of ‘Mbalax’ music – in Banjul, The Gambia. March 2024
Film
Lobito Bound
Africell has produced a full-length documentary film about the Lobito Corridor. The film will be released in 2025 and stars renowned British adventurer Dwayne Fields travelling 4,000km by road and rail from Tanzania to Angola, exploring a region on the brink of colossal change.
Film website
Podcast
Salone Stories
Africell has produced an original series of mini-podcasts celebrating life and culture in Sierra Leone. Featuring acclaimed local historian and playwright Charlie Haffner, each 15-minute episode sheds light on an important story from this fascinating west African country.
Podcast website